Branding Questionnaire PurposeThis is your opportunity to tell us why you need a new brand design and what it should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.Organization SnapshotWhat’s the name of your Organization?What does your organization do? Are there products and services you offer?Who are the decision makers for this project?Who will have final approval over the design chosen for the organization. (Should be 2 people Max)What Are We Doing?Give us your main reasons for needing a new brand.What are the top 3 reasons you would like a new brand design (Logo)? Examples: Out of Date. Not vibrant. Not Fun. Not Serious Enough. Etc. Dont be afraid to be specific.Reason #1Reason #2Reason #3Is there anything about your current brand that serves and represents the organization well and if so, why?Who Are You?What is the culture of your organization?What is the voice/tone of your organization? What is your mission and vision?Where do you see your organization in 10 years.If you could communicate a single message about your organization, what would it be?Whats Unique about your organization?Who Are We Doing This For?Tell us about your the people your organization serves.Demographics: Who are they? How old are they? Where do they hang out online? What are their interests?What are the top 5 reasons your target audience should work with/visit your organization?Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?What are some other organizations who are similar to you?Either close to your location or similar in mission or size. Who else is competing for the attention of your ideal audience and what are they doing that you think is working?Are the any other brands in particular that you like the design of? Why?Are the any brands in particular that you do NOT like the design of? Why?Upload any current brand assets.Upload any images that you feel give direction to the brand you want to achieve.FinallyAnything else you want to get off your chest?Name First Last Email
