This is your opportunity to tell us why you need a new brand design and what it should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Who will have final approval over the design chosen for the organization. (Should be 2 people Max)
What Are We Doing?
Give us your main reasons for needing a new brand.
What are the top 3 reasons you would like a new brand design (Logo)?
Examples: Out of Date. Not vibrant. Not Fun. Not Serious Enough. Etc.
Dont be afraid to be specific.
Who Are You?
What is the voice/tone of your organization?
Who Are We Doing This For?
Demographics: Who are they? How old are they? Where do they hang out online? What are their interests?
Either close to your location or similar in mission or size.